YouTube Is About to Change Drastically

YouTube always changes… How does this make you feel?

TIME

YouTube is introducing a new way for its legion of video creators to make money on the site. The Google division announced Thursday at Vidcon that it is launching a crowdfunding system called Fan Funding that will allow viewers to donate as much as $500 to video creators. The feature, which will function more like a tip jar than the highly coordinated campaigns on sites like Kickstarter, is being tested among a select number of channels in the United States, Mexico, Japan and Australia. Creators can apply to have their channels added to the trial.

Internet users have shown a huge appetite for funding video projects in recent years. On Kickstarter, Film and Video is the second most-funded category on the site, with people pledging $224 million to such projects over the years. Patreon, a newer startup that was launched by a YouTube creator seeking more revenue, has generated $2…

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